Product marketing: The art and science of bringing products to life Reflecting on my seven-year journey as a product marketer, I’m struck by how much I’ve learned—and how much there’s still to discover. This field is like an iceberg; what we see on the surface is just a fraction of its depth and complexity. I’ve been fortunate to work with exceptional leaders and mentors who’ve guided my growth, allowing me to now contribute meaningfully to this dynamic field. My path to product marketing was unconventional. I didn’t take formal courses or have a background in marketing. Instead, I came from…
Author: Sherry George
Healthcare is one of the most challenging industries to work in as a Product Marketing Manager (PMM). The complexity of the regulatory environment, the diversity of target audiences, and the critical importance of patient outcomes all make healthcare product marketing a unique and demanding field. Having had the opportunity to work in this industry twice, I’ve learned firsthand how to address these challenges and drive success. In this guide, I’ll share the insights and strategies that have been most effective in my experience. 1. Understanding the Unique Challenges of Product Marketing in Healthcare Healthcare product marketing isn’t just about promoting…
